Sponsored link
Tuesday, October 20, 2026

Sponsored link

ElectionsCampaign TrailWhat the latest mayoral poll really shows

What the latest mayoral poll really shows

Farrell says he's leading; the numbers are not so clear.

-

>>We need you! Become a 48hills member today so we can continue our incredible local news + culture coverage. Just $20 a month helps sustain us. Join us here. 

The Farrell campaign has released a new poll this week that has the former supe (and briefly, mayor) two points ahead of Breed, and winning a simulated RCV race. The campaign only made public one summary page of the poll, so we don’t know the full details. It shows Farrell with 23 percent of first-place votes, Breed with 21, Lurie with 20 and Peskin with 17.

This is a poll of 500 “likely November voters” conducted by phone and “text-to-web” survey.

The margin of error is 4.5 percent.

Farrell claims the lead, but it’s not by much—if it’s a lead at all. Photo from his campaign.

Here’s what “margin of error” means: Farrell has the first-place votes of somewhere between 18.5 and 27.5 percent of the voters. Breed: 16.5 to 25.5. Lurie: 15.5 to 24.5. Peskin: 12.5 to 21.5.

That’s if the sample is good, and since we don’t have the cross-tabs to see the ages and other data on those surveyed, it’s hard to say for sure.

But you could read this poll to say:

Peskin 21.5, Farrell, 18.5, Breed 16.5, Lurie, 15.5. Or you could read it as Breed 25.5, Farrell, 18.5 … and so on.

Sponsored link

My take: This shows a statistical dead heat among four top candidates, with Ahsha Safai barely registering.

Same goes for the RCV simulation: With this close a race, and this margin of error, it doesn’t tell us much.

What it does show, consistent with every other poll I’ve seen, is that the voters are unhappy with the direction of the city, with only 16 percent saying the city is going in the right direction. The mayor is deeply unpopular.

That’s good for challengers, but they have to demonstrate how their policies are different than the incumbent’s. So far, Farrell and Daniel Lurie haven’t done that.

As the race goes on, and the three on the right try to get more leverage, they may well start attacking each other (they will certainly go after Breed, which started at Wednesday’s debate), which might impact the ranked-choice voting picture. And Breed will absolutely go after Farrell and Lurie; again, she started at the debate.

In an RCV strategy, you generally want to avoid attacking people whose second-place votes you need. If Breed, Lurie, and Farrell do negative campaigning against each other, Peskin may seem like a better second-choice to some of those voters.

Oh, by the way, Lurie is now claiming he “dominated” the debate. From a campaign press release:

 Tonight, Daniel Lurie dominated the first mayoral debate. Elections are generally won when candidates contrast themselves with their opponents, and Lurie defined the race in stark terms. 

“We cannot continue to turn to the same people and expect different outcomes,” said Daniel Lurie, a longtime non-profit executive, father of two, and lifelong Democrat. 

What the debate really showed was that on policy issues, Breed, Lurie, and Farrell are all proposing the same things. That’s not a good way to “contrast” yourself with the other candidates—and the polling shows Lurie has yet to fine a political message that puts him ahead of the other conservatives.

Full disclosure: My son and daughter both work for the Peskin for Mayor campaign.

48 Hills welcomes comments in the form of letters to the editor, which you can submit here. We also invite you to join the conversation on our Facebook, Twitter, and Instagram. 

Tim Redmond
Tim Redmond
Tim Redmond has been a political and investigative reporter in San Francisco for more than 30 years. He spent much of that time as executive editor of the Bay Guardian. He is the founder of 48hills.
Sponsored link

Featured

Best of the Bay 2026 Editors’ Pick: Bosco

New 140-seat Italian restaurant in SoMa feels astonishingly intimate, with innovative yet homey dishes straight from Mother Nature.

Bloodsuckers ran amok at International Vampire Film Festival

Garlic from Gilroy, plastic-fanged goths, spooky films from all over the world: Balboa Theater gave vamp fans plenty to sink their teeth into.

Screen Grabs: SF Latino Film Fest finds a happy place in heavy times

Plus: Horny fairy tale triumph 'Wicker,' powerful immigrant doc 'One in a Million,' Cannes-winner 'Fjord,' more new movies

More by this author

Here’s what the supes ought to be asking the mayor

Tech worker horrors, Money to fight ICE, data centers, affordable housing: What a missed opportunity Tuesday's meeting will be.

The city’s a mess. The supes don’t want to question the mayor

Plus: How to expand equity with neighborhood schools—and will Lurie's agenda create a sterile city that nobody will celebrate in 50 years? That's The Agenda for OCt. 18-25

Another bad Congressional ‘debate’ reflects the failures of local media and US politics

Nobody challenged the basic assumptions in Wiener's question, or his comments on AI money
Sponsored link

You might also likeRELATED