Sponsored link
Saturday, July 12, 2025

Sponsored link

ElectionsCampaign TrailWhat the latest mayoral poll really shows

What the latest mayoral poll really shows

Farrell says he's leading; the numbers are not so clear.

-

>>We need you! Become a 48hills member today so we can continue our incredible local news + culture coverage. Just $20 a month helps sustain us. Join us here

The Farrell campaign has released a new poll this week that has the former supe (and briefly, mayor) two points ahead of Breed, and winning a simulated RCV race. The campaign only made public one summary page of the poll, so we don’t know the full details. It shows Farrell with 23 percent of first-place votes, Breed with 21, Lurie with 20 and Peskin with 17.

This is a poll of 500 “likely November voters” conducted by phone and “text-to-web” survey.

The margin of error is 4.5 percent.

Farrell claims the lead, but it’s not by much—if it’s a lead at all. Photo from his campaign.

Here’s what “margin of error” means: Farrell has the first-place votes of somewhere between 18.5 and 27.5 percent of the voters. Breed: 16.5 to 25.5. Lurie: 15.5 to 24.5. Peskin: 12.5 to 21.5.

That’s if the sample is good, and since we don’t have the cross-tabs to see the ages and other data on those surveyed, it’s hard to say for sure.

But you could read this poll to say:

Peskin 21.5, Farrell, 18.5, Breed 16.5, Lurie, 15.5. Or you could read it as Breed 25.5, Farrell, 18.5 … and so on.

Sponsored link

Help us save local journalism!

Every tax-deductible donation helps us grow to cover the issues that mean the most to our community. Become a 48 Hills Hero and support the only daily progressive news source in the Bay Area.

My take: This shows a statistical dead heat among four top candidates, with Ahsha Safai barely registering.

Same goes for the RCV simulation: With this close a race, and this margin of error, it doesn’t tell us much.

What it does show, consistent with every other poll I’ve seen, is that the voters are unhappy with the direction of the city, with only 16 percent saying the city is going in the right direction. The mayor is deeply unpopular.

That’s good for challengers, but they have to demonstrate how their policies are different than the incumbent’s. So far, Farrell and Daniel Lurie haven’t done that.

As the race goes on, and the three on the right try to get more leverage, they may well start attacking each other (they will certainly go after Breed, which started at Wednesday’s debate), which might impact the ranked-choice voting picture. And Breed will absolutely go after Farrell and Lurie; again, she started at the debate.

In an RCV strategy, you generally want to avoid attacking people whose second-place votes you need. If Breed, Lurie, and Farrell do negative campaigning against each other, Peskin may seem like a better second-choice to some of those voters.

Oh, by the way, Lurie is now claiming he “dominated” the debate. From a campaign press release:

 Tonight, Daniel Lurie dominated the first mayoral debate. Elections are generally won when candidates contrast themselves with their opponents, and Lurie defined the race in stark terms. 

“We cannot continue to turn to the same people and expect different outcomes,” said Daniel Lurie, a longtime non-profit executive, father of two, and lifelong Democrat. 

What the debate really showed was that on policy issues, Breed, Lurie, and Farrell are all proposing the same things. That’s not a good way to “contrast” yourself with the other candidates—and the polling shows Lurie has yet to fine a political message that puts him ahead of the other conservatives.

Full disclosure: My son and daughter both work for the Peskin for Mayor campaign.

48 Hills welcomes comments in the form of letters to the editor, which you can submit here. We also invite you to join the conversation on our FacebookTwitter, and Instagram

Tim Redmond
Tim Redmond
Tim Redmond has been a political and investigative reporter in San Francisco for more than 30 years. He spent much of that time as executive editor of the Bay Guardian. He is the founder of 48hills.
Sponsored link
Sponsored link

Featured

Britney blackout: Author Jeff Weiss relives the ’00s pop culture cataclysm

Music journalist's gonzo new book 'Waiting for Britney Spears' dives into the tabloid-strewn wreck of the schlocky decade.

Under the Stars: Madlib’s sonic crystal ball spins again

Plus: Kendra Morris scores a reggae-tinged 'Flat Tire,' Jay Som rocks back with 'Float,' Directions in Stereo dips into the wax stacks

Good Taste: An obsessive early guide to the Outside Lands food multiverse

Fun bevs, free samples, fries as meals, super splurges, and more: It’s not too soon to plan your festival menu.

More by this author

Will supes oust one of the most effective members of the Homeless Oversight Commission?

And what does this say about the mayor and the board changing policy on Prop C and 'housing first?'

Supes to vote on Billionaire Budget deal amid protests over housing money

Plus: A crackdown on RV parking that will make more families homeless, and will the Police Commission do a real national search for the next chief? That's The Agenda for July 6-13

Wiener-Newsom CEQA ‘reform’ is a dangerous fraud

Lithium battery factories without environmental review. Miami Beach development along the coast. And it's not going to make housing more affordable
Sponsored link

You might also likeRELATED