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Friday, September 17, 2021

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UncategorizedSoda industry says evictions are comparable to the price...

Soda industry says evictions are comparable to the price of a Dr. Pepper

“It’s insulting to the voters to suggest that the price of a can of Dr. Pepper or Coke is in any way comparable to getting evicted,” Wiener told me. “The price of Dr. Pepper is really not a factor in the city’s very real affordability crisis.

The other problem is that, while there are plenty of factors that affect obesity rates, there is good, solid science on the connection between sodas and diabetes. “Sodas and sugary drinks are linked to higher risks of diabetes even in people who aren’t obese,” Wiener noted.

What’s really going on here? The same thing that’s gone on every time someone has tried to regulate smoking or raise taxes on cigarettes. The industry knows that a tax on soda in San Francisco will absolutely translate into lower sales (as the father of a teenage boy, I have to say the prospect of that is entirely positive) and if the trend spreads, it could be a major financial blow to a multibillion-dollar business.

I’ve seen campaigns start early, but even by the standards of big money, campaigning against a November ballot initiative in March is pretty unusual. And it’s just the start.

When Mexico put a tax on sugary drinks, Coca-Cola sales dropped quickly. Trends start in California, and this one could cost the likes of Coke a whole lot of money. I wouldn’t be surprised if the campaign against the soda tax set new records for spending in San Francisco.

Marke B.
Marke Bieschke is the publisher and arts and culture editor of 48 Hills. He co-owns the Stud bar in SoMa. Reach him at marke (at) 48hills.org, follow @supermarke on Twitter.
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  1. […] The American Beverage Association’s anti-soda-tax coalition in San Francisco, the Coalition for an Affordable City, has started their ridiculous marketing campaign leading up to the November vote, playing off of increasing concerns over affordability of living in the city. They argue that SFers already pay so much to live in the city, that another “big” tax – which is only 2 cents per ounce, hardly “big” in my opinion – places an unfair burden on consumers.  I was pleased to see that their Twitter feed, @NoSFBevTax, is not getting much of a positive response. [48 Hills] […]

  2. Nope haven’t received mine yet. But happy to have some objective comments to this dangerous bill.
    Since when is it the fault of the manufacturers because we can not and do not educate and control our children ….oh I guess it is the same time when the landlords are held accountable because tenants sign a 30 day lease and they decide the landlord seemingly owes them something more.
    But I digress, back to soda tax – yes this is dangerous and why are all purchasers even the responsible users subject to this tax? – Dangerous precedent – What is next a tax on red meat because some veggys decide it is not healthy for the rest of us – bovine excrement!

  3. My mailer came today. I see it has a tear off postcard you can fill out and send back to the Coalition for an Affordable City, to get on their mailing list. The postcard is postage paid. Perhaps people who support the soda tax will tear off their postcards and mail them back without filling them out – CAC would have to pay the postage but would get no new names for their list of “thousands of SF leaders and citizens” they claim oppose the tax.

  4. Thanks for this! I too was insulted by this mailer. Their claims are ridiculous and just plain wrong. As a mother of a tween, who has new found freedom, I’ll be thrilled when the cost of sugary drinks goes up in SF! We all need to work together to make our communities healthy, and a tax on sugary drinks that will be used to improve PE and school food, provide more opportunities for low income youth to participate in Rec and Park Programs, funds community-based education/nutrition programs, provides funds for the City’s new Healthy Retail program transforming corner stores to offer healthier options, and funds the creation of water filling stations around the City is exactly what we need! Thank you to the 6 Supervisors who are co-sponsoring the measure– Mar, Wiener, Cohen, Avalos, Chiu, and Campos. Interesting that the mailer only mentioned 2… I’m sure they don’t want to advertise the strong support of this measure. Thx for your post! This is only the beginning…

  5. Thanks for calling this out, Tim. We got the same one — it was addressed to my husband, not me. Clearly they are targeting men out of some belief that men care less about health and more about paying taxes? Sad.

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