Sponsored link
Sunday, April 14, 2024

Sponsored link

Arts + CultureCultureFloret Coalition: Best of the Bay 2020 Editors' Pick

Floret Coalition: Best of the Bay 2020 Editors’ Pick

Directly addressing racism in the cannabis world by distributing funds from legalized businesses to community organizations

Throughout December, we’re publishing our Best of the Bay 2020 Editors’ Picks, highlighting some of the tremendous people, places, and things that made the Bay Area shine during one heck of a year. View the growing list below—and see our Best of the Bay 2020 Readers Poll winners and our Readers Stories of Resilience here.

An uncomfortable truth of the legal cannabis industry—still thriving after dispensaries were designated essential businesses in the COVID era—is that it is built on the backs of the people, overwhelmingly BIPOCs, who have been disproportionately targeted by law enforcement during times of prohibition. In 2018, for example, some 600,000 people were charged with marijuana possession in the United States. According to the ACLU, Black people are arrested for having cannabis on their person at nearly four times the rate of whites. This tragedy endures in the current age of legalization.

Maya Shaw, Floret Coalition board member. Image courtesy of the Floret Coalition

During a time when regulated marijuana and its related leaves are bringing in millions to those who have been consecrated by the government as eligible for its funds, this lesson is pressing, urgent. Happily, cannabis businesses now have a lock tight plan for righting the racial wrongs of their industry; the Floret Coalition, created by the woman-centric, aesthetically intriguing cannabis publication Broccoli Magazine.

The Coalition, made up of small businesses that have pledged regular contributions, is led by trio of Black cannabis movers Mennlay Golokeh Aggrey, Kassia Graham, and Maya Shaw. Each month, they send funds to organizations prioritizing the needs of Black, Latinx, and Indigenous communities—and talk openly about those organization they’re supporting, thus maximizing the philanthropy’s impact. The trick here is that the groups receiving the cash are not bound to the cannabis space, reflecting the necessity of tackling Drug War-related racial inequities in a holistic manner.

Kassia Graham, Floret Coalition board member. Photo courtesy of the Floret Coalition

In September, Atlanta’s trans-led My Sister’s House was pegged for Floret Coalition donations. The much-needed boost went towards bolstering the group’s services for the town’s LGBTQ community. October’s funds recipient was Voix Noire, a platform that uplifts Black women and femme-identified people through giving, activism, and a shrewd wielding of social media’s power.

Thankfully (and due in some part to the social watershed moment unleashed by the Black protest movement in response to rampant and fatal US police abuse) the cannabis industry is stepping up to the Coalition’s call, making Floret a potent force for channeling small businesses’ dollars into real change in and beyond the world of weed. —Caitlin Donohue

48 Hills welcomes comments in the form of letters to the editor, which you can submit here. We also invite you to join the conversation on our FacebookTwitter, and Instagram

Sponsored link


Big Treasure Island developers seek $115 million city bailout

Deal would tie up all of SF's borrowing authority for three years—and could cost the taxpayers millions.

The city’s budget battle comes into clear view ….

.... Plus broken elevators in SROs, a mess in the city's housing voucher program—and where did Breed's 'Dreamkeeper' money go? That's The Agenda for April 14-21

Wildly inaccurate story leads to death threats for activist, 48hills writer

Lisa Gray Garcia, who writes as Tiny, gets attacked after New York Post does a sensational story about her work with UCLA medical students.

More by this author

Win free tickets to April concerts at Lost Church in North Beach!

Folk, rock, soul, and a Fleetwood Mac tribute are all on the menu at the intimate new concert venue.

Win FREE tix to Indiefest’s opening night movie + party!

Plus use code 48HILLS for a 10% discount on tickets at checkout! SF Indiefest runs Feb. 8-18

Save 48 Hills! It’s tax-deductible :)

Going into an election year, independent media must survive the assault by billionaires, conservatives, and big chains.
Sponsored link

You might also likeRELATED