Saturday, April 17, 2021
Uncategorized Why techies are the new yuppies

Why techies are the new yuppies


By Annalee Newitz

Back in the 1980s, people talked about the 1 percent by referring to “young urban professionals,” or yuppies. The term was supposed to contrast with hippies, the youth culture of a previous generation. Today in cities like San Francisco, the idea of the yuppie has been grafted onto a new term: techie.

San Francisco is ground zero for this yuppified use of the word techie. It’s interesting to consider that 15 years ago, during the so-called Dot-Com Boom, the term techie was rarely used — when it was, it generally referred to a geek or software developer. Basically, it meant somebody who was hip-deep in code and might get into a bar brawl over Linux distributions. Today, we’d call that kind of person a geek or maybe a developer. Techies, meanwhile, are the elite business class of the multi-billion dollar tech industry, including venture capitalists and C-level types as well as entrepreneurs and the bizdev high rollers.

Techie has become a term of derision, but not because we hate nerds. Here in San Francisco and in other cities like it, people are fucking pissed at techies in part because they’re not nerds. They are fundamentally business people, but they happen to be in the tech industry. Across the Bay, in Oakland, protesters waylaid Google buses to express their discontent with the techie class; people in San Francisco protested the lavish Crunchies gala. Here in the city, techie-related gentrification is the focus of intense political debate.

A couple of weeks ago, entrepreneur Anil Dash wrote an essay where he talked about why there’s so much hate for techies in San Francisco. He suggested that it’s because we don’t have a New York-style financial industry elite; instead, we have a very visible and wealthy tech elite. So city dwellers focus our rage over economic inequality at this region’s perceived ruling class:

The leaders of the technology industry in Silicon Valley are among the richest people who have ever lived in the history of the world. That’s some crazy shit right there. And I know firsthand, from living in New York City where we have an egregious, unacceptable and immoral level of economic inequality that these are difficult problems to face. But the two biggest reasons techies in New York don’t face the same blowback are because 1. We have the finance industry to shield us by being more disgusting than tech in almost every regard and 2. Our local technology community has a very strong ethos of community involvement, with the expectation that people who work in tech will also be involved in their community to solve bigger problems.

I think Dash’s second point is debatable, but his first point about the finance industry is right on the money. In the absence of a “disgusting” finance industry, San Franciscans have techies. They are what people on the West Coast think of as our ruling class. (more after the jump)

Marke B.
Marke Bieschke is the publisher and arts and culture editor of 48 Hills. He co-owns the Stud bar in SoMa. Reach him at marke (at), follow @supermarke on Twitter.


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