Sponsored link
Thursday, December 4, 2025

Sponsored link

City Beat: Media jamming on the Google bus and parking meters in the neighborhoods

The World as We Know It in San Francisco was buzzing all day over the protestors who blocked a Google bus – and the fake Google employee who said what we know too many think and suggested that this city was too important for poor people to get in the way of Internet riches. And my friend Steve Jones had to explain how the Guardian covered it all when an online video went viral (aren’t you getting sick of that term? Can’t we find another one?)

Which is all well and good, and I agree that Joe Fitzgerald Rodriguez did everything he could to get the (amazing) story right and tell exactly what he knew and what he didn’t. And to update and change things as new information arrived. That’s how we do journalism these days.

But really, is that the story? Of course there are media hackers, and have been for years. Joey Skaggs was one of my favorites (anyone remember the “cat house for dogs?”

And this time around, it was a fake Google guy who was really an activist. The thing is, whether he was real or not, the attention this got shows (a) how willing people are to believe that someone at Google could actually say such a thing, because maybe we all know people in the tech world who believe it, and (b) how much pressure this city is under and how close it is to exploding. (Also: (c) people believe almost anything. See: The cathouse. Which is why media jamming is so much fun and why readers should be careful with anything that appears in the online media, where the true, the untrue, the should-be-true, the wild rumors and much other delicious stuff circulates at light speed.) And if not for the fake Google rap, does anyone really believe this demonstration would have made the Wall Street Journal and brought attention to SF displacement in the national news media?

Marke B.
Marke B.
Marke Bieschke is the publisher and arts and culture editor of 48 Hills. He co-owns the Stud bar in SoMa. Reach him at marke (at) 48hills.org, follow @supermarke on Twitter.

48 Hills welcomes comments in the form of letters to the editor, which you can submit here. We also invite you to join the conversation on our Facebook, Twitter, and Instagram

Sponsored link

Sponsored link
Sponsored link

Latest

Screen Grabs: ‘Merrily We Roll Along’ rolls onto big screens

Plus: Librarians, feminists, prophets, poets, Plastic Man, Kurosawa, an uncut 'Kill Bill,' and a 300-minute 'Castration Movie.'

SF’s plan for crime and unhoused people looks more and more like Trump’s every day

Mayor's plans seem awfully similar to Trump executive orders

Under the Stars: Fresh new music nods to wrap up your year

Bandcamp Friday picks, Tortoise returns, the Beatles' latest, '80s Japanese swagger, SFJAZZ and Castro 2026 lineups.

Good Taste: A wily peek at new Japanese cafe Wild Fox

Vacant to Vibrant spot from SPRO Coffee Lab owners stars marvelous vegan takikomi onigiri and Matcha Mango Shizuku.

You might also likeRELATED