Sponsored link
Sunday, June 14, 2026

Sponsored link

The attack on Soma: City wants to create a new downtown, wiping out culture and thousands of blue-collar jobs

48hillssoma1

By Zelda Bronstein

(first of a series on South of Market development)

Four years ago, Donny Beckwith lived and worked in San Francisco. He and his wife rented a one-bedroom apartment on Nob Hill for $1,450 a month. “It was perfect for us,” Beckwith says. But when they started a family, they needed more space. “There was no way we could rent anything else in the city, and it was a good time to buy a house.” They bought one—in Castro Valley.

Beckwith still works in San Francisco, commuting to the same job he had in 2010. He manages Interior Moves, a South of Market business that receives, inspects, and installs high-end furniture. But if the city’s Planning Department has its way, he and the firm’s 13 other employees won’t be working in San Francisco much longer.

The planners want to change the zoning for a large swath of SoMa, including the 700 block of Harrison, where Interior Moves is a tenant. The new rules would allow the construction of offices, hotels and market-rate housing—now all prohibited—and would raise maximum building heights from 85 to 130 feet, or, in a “high rise alternative,” up to 400 feet. Rents would soar.

That, says Beckwith, “would drastically change our business. We’d have to go to the East Bay and cut our staff in half.”

They wouldn’t be the only ones. The planners themselves say that the proposed zoning would probably put at least 1,800 jobs “at risk.” That could mean the displacement of hundreds of small and medium-sized businesses.

While the displacement of residential tenants has become big news in this city, local blue-collar jobs and businesses are getting forced out of San Francisco, too – and if history is any precedent, the city is asking for a fight. (more after the jump)

48 Hills welcomes comments in the form of letters to the editor, which you can submit here. We also invite you to join the conversation on our Facebook, Twitter, and Instagram

Sponsored link

Sponsored link
Sponsored link

Latest

A week of budget protests as Lurie’s brutal cuts hit everyone except the cops

Plus: Letting big institutions off the planning hook—and yet another bizarre prosecution from DA Brooke Jenkins. That's The Agenda for June 14-13

The Chan-Wiener race could be very close

The winner will not only go to DC put unlike Pelosi, will play a critical role in the future of local politics

We love you, Mamie Van Doren

95-year-old Hollywood legend's new memoir 'You Thought I Was Dead' gushes with celebrities, sex, champagne—and survival.

Good Taste: The spice must flow

Emeryville’s regional Indian restaurant fires up a spicy collab with Mediterranean San Francisco sister.

You might also likeRELATED